The SEOptimer Blog

15 Feb

SEO Analyst Salary Guide

This article is related to the comprehensive guide we wrote about SEO Salaries. In that guide, we combined data from multiple sources to determine the average SEO Salary of US$86,636 per year in the

8 Feb

Customer Case Study - North Shore Digital

This is the first article in a new blog series called Customer Case Studies. Since SEOptimer serves over 2,000 digital agencies around the world, we thought it was about time we showcased some of the...

11 Jan

The Ultimate Guide to SEO Salaries

SEO Salaries are a hot topic. In fact it's fair to say that most digital agency salaries are a hot topic! But salary transparency in agencies is chronically bad. Transparency is not like an on/of...

4 Jan

How to Craft the Perfect Digital Marketing Plan

As businesses increasingly move online, digital marketing strategy is an indispensable part of a modern business model. Creating a digital marketing plan is the best way to manage your resources and

28 Dec

Canonical URLs: Why They Are Important & How to Use Them

Canonical URLs help webmasters solve the problem of duplicate content issues. Knowing how to implement them correctly is essential for SEO. Besides, using them inaccurately can adversely af...

14 Dec

Core Web Vitals: What are They? How are They Crucial to SEO?

You should optimize your web pages for a seamless user experience. But how can you measure the quality of user experience on a site? That’s where Core Web Vitals come in. Core Web Vitals are a se...

7 Dec

H1 HTML Tag: What Is It? How to Create One and Best Practices

H1 tags are a critical part of your website. Search engines use H1 tags to learn the primary content of a web page. H1 was always crucial for SEO and still continues to be a major ranking factor...

23 Nov

Marketing Funnel: Stages and How to Apply Them

What is a “funnel” in marketing, and how can it help you make more sales? The marketing funnel is one of the most useful tools a company can use to track its sales process from beginning to end. We’l...

16 Nov

What is a Conversion Funnel and How Do You Optimize It?

Any business offering products or goods for sale is attempting to shepherd potential customers from general awareness of the business and its offerings to becoming loyal repeat buyers. Conversion fun...

9 Nov

On-Page SEO: What is It and How To Improve Ranking Factors?

On-page SEO is the first line of attack when it comes to ranking your website in Google, Yahoo and Bing. Properly optimizing your pages and content can lead to the quickest ROI for the amount of time...

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